Our family is loving this stuff! This cream shampoo is also handcrafted from our extremely gentle “Baby Foam” formulation. We add argan oil, which is not only great for hair, but also the scalp. Provitamin B% is a vitamin that acts like a protein on human hair and can penetrate the cuticle of the hair shaft to nourish your mane! We have all found this to be a great volumizing shampoo, and a little goes a long way! The lather is prolific!