Our Booty Butter is a heavy duty, 25% zinc oxide,  diaper rash balm. If the product doesn’t stay on the skin through wet and dirty diapers it’s not going to do the job. We could physically see the  balm hanging in there after 3 diaper changes! There are no added colors or fragrances. The packaging is a flip top tub that you can open and close with one hand. We really believe in this new formulation!